Get Featured on AP News, NBC & 500+ Outlets. Get Cited by AI.
One campaign. 500–600+ verified placements on the outlets AI platforms actually train on. Your competitors buy backlinks. You earn authority signals.
Featured on
The problem
Backlinks alone don't get you into AI results.
Guest posts on DR 30 blogs don't move AI visibility scores
Directory links don't build entity recognition across AI models
Traditional PR measures "impressions" — AI doesn't care about impressions
Most link building doesn't touch the outlets AI platforms actually train on
The solution
Digital PR that targets the sources AI trusts.
500–600+ placements on DR 60–90 news outlets per campaign
AP News — the single most-cited source by ChatGPT and Perplexity
Entity reinforcement: your brand + category repeated across 500+ independent domains
Measurable: we track AI Visibility Score, not vanity metrics
Three Signals That Make AI Recommend You
AI models decide who to cite based on authority, consistency, and diversity. Digital PR hits all three.
Domain Authority Lift
Backlinks from DR 60–90 outlets — AP News, major newspapers, TV stations — directly increase your domain authority. Higher DR = AI platforms treat your site as more credible.
Entity Reinforcement
Every outlet that mentions your brand name, URL, and category strengthens your entity in the knowledge graph. 600+ consistent mentions build the entity profile AI relies on.
Source Diversity
AI doesn't trust brands that only appear on their own properties. It trusts brands mentioned across dozens of independent sources — newspapers, TV stations, industry publications.
Digital PR vs. Link Building vs. Traditional PR
Same budget. Very different outcomes for AI visibility.
| Metric | Digital PR | Link Building | Traditional PR |
|---|---|---|---|
| Links per campaign | 500–600+ | 5–15 | 0–5 |
| Avg. domain rating of sources | DR 60–90 | DR 30–60 | Varies |
| AI training data coverage | High (news outlets) | Low (blogs/directories) | Medium |
| Entity reinforcement | Strong (500+ sources) | Weak (isolated links) | Moderate |
| Time to first results | 48–72 hours | 2–6 weeks | Unknown |
| Cost per quality link | ~$3–8 | $100–500 | Not measured |
| Measurable AI citation impact | Yes | Indirect | No |
How It Works: 5 Steps
From audit to measurable AI citation impact in under 30 days.
AI Visibility Audit
We run your brand through ChatGPT, Perplexity, Gemini, and Claude to see where you're cited — and where you're not. This baseline tells us exactly which authority gaps to fill.
Strategic Angle Development
We craft a data-driven, newsworthy angle tied to your category expertise. Not a company announcement — a story journalists actually want to cover that positions you as the authority.
Premium Wire Distribution
Your press release goes through premium wire services that feed directly into AP News, Gannett newspapers, Nexstar TV stations, and hundreds of regional outlets. 500–600+ placements within a week.
Placement Verification
Every single placement is manually verified — live link, correct brand mention, proper attribution. You get a complete report with clickable URLs, not a vague "potential reach" number.
AI Visibility Measurement
We re-run the same AI queries from Step 1 and measure the delta. You see exactly how the campaign moved your AI Visibility Score, which platforms now cite you, and what to do next.
Real Results, Not Promises
Every placement is clickable, verified, and live. See for yourself.
Metrickal — 600+ Placements From One Campaign
Back-office outsourcing platform. One press release. One premium wire distribution. Result: 600+ live, verified placements across AP News, 20+ metro newspapers, 25+ TV stations, and hundreds of additional outlets.
Pricing That Scales With You
Digital PR campaigns are included in our Growth Engine and Category Monopoly plans. No new SKU. No surprise add-ons.
Full plan comparison on our pricing page. Standalone campaigns also available.
Book Your 30-Minute Strategy Call
We'll audit your AI visibility, show you where competitors are getting cited, and map out a Digital PR plan for your brand. No obligation.
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What you'll get
Custom AI visibility audit for your brand
Competitor citation gap analysis
Digital PR opportunity mapping
Tailored campaign roadmap
30 minutes, zero pressure
"Lanteria is now recommended by AI when people search for HR management analytics software. We saw ROI before the pilot even ended."
VP of Digital
Lanteria.com