Search surfaces
LLM SERP
The set of sources an AI answer cites — the generative stand-in for a results page.
The LLM SERP is the set of sources an AI answer cites — the generative equivalent of a search engine results page. Where a classic SERP lists ten links, an LLM SERP is the three-to-eight sources the model actually read and attributed. It is the real competitive battleground of AI search: you are fighting for a slot on it.
Thinking in terms of an LLM SERP is clarifying because it reframes the goal. You are not trying to rank in a long list; you are trying to be one of a handful of cited sources, which is a far smaller and more contested space. It also explains why third-party pages matter: they occupy LLM-SERP slots you can influence without owning the domain.
Tracking which sources make the LLM SERP for your key questions — yours and competitors' — is the direct way to see citation share and where to intervene.
Related terms
Citation Share
Your slice of all the citations AI answers hand out for a topic.
Share of Voice (AI)
Your slice of AI-answer visibility for a topic, measured against competitors.
Citation (AI)
When an AI answer attributes or links a specific page as its source.
Grounding Source
The specific document an AI cites as evidence for a claim in its answer.
AI Search
Search where an AI reads sources and writes one answer instead of listing links.
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