State of AI Search: Cybersecurity
Which cybersecurity vendors dominate AI search recommendations?
Overview
Cybersecurity is the most competitive vertical we've studied. We tested 14 buyer-intent queries and analyzed 72 companies. Every single company was cited at least once — a stark contrast to the B2B SaaS study where 53% were invisible. Palo Alto Networks leads with 39 total citations, followed closely by CrowdStrike and Microsoft Defender at 36 each. The top 5 alone account for a disproportionate share of total recommendations.
Key Findings
Every single company (72 of 72) was cited at least once — highest coverage of any vertical
Palo Alto Networks leads with 39 citations across both engines
CrowdStrike and Microsoft Defender are tied at 36 citations each
29 companies appear on both ChatGPT and Perplexity
The top 5 control a massive share of all AI recommendations
Brand authority in cybersecurity directly correlates with AI citation frequency
Top 5 Companies by Citations
Engine Breakdown
ChatGPT GPT-4o and Perplexity Sonar Pro tested across 14 buyer-intent cybersecurity queries.
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