Entities & knowledge
Co-occurrence
How often two terms appear together in text, used to infer how related they are.
Co-occurrence is how often two terms or entities appear together across text, used by engines to infer how related their meanings are. If your brand repeatedly co-occurs with a category and its key concepts across the web, engines learn to associate you with that category — even without an explicit statement.
This is why consistent context matters as much as explicit claims. Being described alongside the right category terms, competitors and use cases, repeatedly and across many sources, teaches engines where you belong. Co-occurrence is a big part of how third-party mentions build entity associations.
The practical move is to ensure that wherever you are described, you co-occur with the plain category language and concepts you want to be associated with.
Related terms
Semantic Similarity
How close two pieces of text are in meaning, measured by comparing their embeddings.
Entity Density
How richly a page covers the named entities a topic requires — not keyword repetition.
Entity Salience
A score for how central an entity is to a document as a whole.
Semantic SEO
Optimizing around topics, meaning and entities rather than individual keywords.
Entity
A uniquely identifiable real-world thing an engine recognises, distinct from its name.
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