Measurement & risk
Prompt Visibility Tracking
Repeatedly querying AI engines with a fixed prompt set to measure how often your brand appears.
Prompt visibility tracking is the method for measuring AI visibility: you run a fixed set of buyer-intent prompts through each AI engine, repeatedly and on a schedule, and record how often your brand is named, cited or recommended. It is the AI-era equivalent of rank tracking, adapted to answers that change run to run.
The discipline is in the design. Prompts must be unbranded and stable so the numbers stay comparable; each must be run several times because answers are non-deterministic; and results should be split by engine, since the same brand often performs very differently across them. The output is a visibility rate and share of voice over time, not a single snapshot.
Done well, prompt visibility tracking turns 'are we visible in AI' from a vibe into a measured trend you can act on and report.
Related terms
AI Visibility Rate
The share of applicable buyer queries where an AI engine names or cites you.
Share of Voice (AI)
Your slice of AI-answer visibility for a topic, measured against competitors.
AI Visibility
How present a brand is across AI answers — mentions and citations, not rankings.
Citation Share
Your slice of all the citations AI answers hand out for a topic.
Selection Rate
How often an AI cites your page once it's already in the retrieved set.
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