Entities & knowledge
Entity Home
The single web page an engine treats as the authoritative source of an entity's identity.
An entity home is the one page a search engine treats as the authoritative definition of an entity — usually the canonical 'about' or homepage that most clearly and completely states who or what the entity is. It is the anchor the engine ties other signals back to.
Designating and strengthening an entity home gives the model a clear place to resolve your identity. That page should state your name, category, what you do and your key facts plainly, carry Organization schema with sameAs links to your authoritative profiles, and be the consistent destination other sources point to.
A weak or missing entity home scatters your identity across many pages and makes resolution harder; a strong one concentrates the signal.
Related terms
Entity
A uniquely identifiable real-world thing an engine recognises, distinct from its name.
Entity Optimization
Making a brand or topic unambiguously recognizable to engines as a distinct entity.
Knowledge Graph
Google's structured database of real-world entities and the facts that connect them.
Knowledge Panel
The information box Google shows for an entity it recognises in its Knowledge Graph.
Machine-Readable Content
Content encoded so software can parse its meaning, not just display its text.
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