State of AI Search: B2B SaaS
The first comprehensive analysis of AI search visibility across B2B SaaS companies.
Overview
We tested 84 buyer-intent queries across ChatGPT (GPT-4o) and Perplexity (Sonar Pro) to see which of 100 B2B SaaS companies actually get recommended when prospects search for solutions. The results revealed a stark divide: 47 companies were cited at least once, while 53 were completely invisible to AI search. HR Tech emerged as the most competitive vertical, with companies like BambooHR and Rippling dominating recommendations.
Key Findings
53% of B2B SaaS companies are completely invisible to AI search engines
HR Tech is the most competitive vertical — only the top players get cited
Only 22 companies appear on both ChatGPT and Perplexity
Perplexity tends to cite more companies per query than ChatGPT
Companies with strong authority signals (Wikipedia, G2, analyst coverage) dominate citations
Many well-funded SaaS companies are invisible despite large marketing budgets
Top 5 Companies by Citations
Engine Breakdown
ChatGPT GPT-4o and Perplexity Sonar Pro tested across 84 unique buyer-intent queries covering HR Tech, Fintech, and general B2B SaaS categories.
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